Comments on: Sticky Communication

By: Eric

Eric — Fri, 26 Mar 2010 03:34:52 +0000

Yes, I agree that one of the problems is that a layperson’s eyes do glaze over becasue it’s easier to understand the bro logic, and this goes for pretty much every field.

But I also think that in some cases the layperson is to blame. As a teacher I see how many people are fine with the learning the did in college and do not persue further knowledge. It’s important to continue being a learner, scholar, mentor, leader, communicator, and researcher in your field. There is much complacency out there.

By: Ryan Zielonka

Ryan Zielonka — Thu, 25 Mar 2010 21:43:02 +0000

Eric – What the Heath brothers mean is that a story intrinsically conveys the aforementioned traits. Stories are emotional, they’re concrete, they’re often unexpected or surprising in some fashion, and so are the best platform for ensuring ideas stick in others’ minds.

I’m not sure if bro logic can be encapsulated as a singular idea, but if you parse out its constituent elements I think you’ll see why bro logic thrives and scientific logic fails. People understand the language bros speak, whereas when we lab coats go off on MPS, glucagon, and ampK the layperson’s eyes glaze over.

By: Eric

Eric — Thu, 25 Mar 2010 21:20:45 +0000

This book is to communication and marketing what Strunk & White’s “The Elements of Style” is to the English language.

Wow, that’s some statement!

I’ve seen this book and it has caught my eye, mostly because of the cover.

I’d like to read it now mostly for where you mentioned “sticky ideas share six common traits”. I want to see how fitness ideas “stick”, ideas on learning “stick”, ideas on reading instruction (my interest) “stick”. I can make the connections to most of the traits and those ideas but I’m not really visualizing the final trait, the narrative that ties it all together.

What’s the narrative behind most bro-logic and other ideas?